The spot marked on the map in south west Egypt has the address polygons.amuse.nets
"Where the streets have no name," sang rock frontman Bono on one of U2's biggest hits.
"It must be hell being a postman, then," came the sarcastic rejoinder from the music press.
But
out in the real world, about four billion people on the planet actually
live in places that have no street names, no house numbers - in fact,
nothing that constitutes a proper address.
And without that,
they're off the map. They can't get a bank loan, they can't run a
business, they have no voting rights or access to public utility
services.
And, in fact, they have no postmen.
"Most of
Africa, Asia and South America have this problem," says Chris Sheldrick,
33, founder and chief executive of what3words, a small UK-based company
that has come up with a radical new approach to the addressing system.
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