India Post to dispatch 7.3 lakh bottles of GOD-JAL

HYDERABAD, July 15, 2015

Andhra Pradesh and Telangana state Chief Postmaster General B.V. Sudhakar launching sale of “Godavari Pushkaram Water (God-Jal), e-Shop and Pick post in Hyderabad. Photo: Nagara Gopal

According to officials of the postal department, a total of 300 orders were placed from abroad. The collection and purification process is expected to go on till July 25.

India Post that had pledged to package and dispatch bottled Godavari water during Pushkaralu days managed to collect 75,000 litres of the holy water just eight kilometres away from the stampede spot. A team comprising Chief Postmaster General and other senior officers of the department were present at the spot on the first day of Godavari Pushkaralu.

The postal department staff said that they carried on with the work even after the stampede and rescue measures blocked roads. The collection and purification process is expected to go on till July 25.

The department will despatch 7.3 lakh bottles of the water to those who had already placed orders online. The bottles that will be priced at Rs. 20 each will contain 500 ml of water that the postal department has named, GOD-JAL, after Godavari Jalam.

A total of 300 orders were placed from overseas countries, officials stated on Tuesday. The department’s target is to dispatch 7 lakh orders. “We exceeded the target by 30,000 orders. About 5,000 orders were placed online while the rest through post offices,” said B.V. Sudhakar, PMG of Andhra Pradesh and Telangana Circle. 

Mr. Sudhakar was present at the Pushkaralu ghat which the department had renamed God Water Ghat going by the name of their packed bottles. 

A local ISI certified water purification and bottling company Sapphire, a Rajahmundry-based company, is in charge of making the water drinkable through reverse osmosis. The water drawn from the river during the period that extends from July 14 to July 25 will undergo an 18 stage purification process that complies by Bureau of Indian Standards. 

“Each day we will pump out 75,000 litres of water for purification. All those who placed orders will get the bottles in the coming weeks,” said Mr. Sudhakar. The dispatch of bottles will be through 16,150 post offices which fall under Andhra Pradesh and Telangana Circle. India post also released the second of its special cover on Godavari Pushkaralu at Rajamundry on Tuesday.

 Source : http://www.thehindu.com/