CHENNAI,
February 11, 2016
As part of its efforts to rekindle an
interest in philately, the Department of Posts is offering residents a
chance to send letters with a personalised touch. Photo: Special
Arrangement
The Department usually releases special cancellation covers commemorating an event along with commemorative stamps.
After personalised stamps, including those with selfies,
customers can now own ‘My Cancellation’ on envelopes with special
messages.
‘My Cancellation’ allows the customer to
get a postal seal with a special message for the specific occasion along
with a personalised ‘My Stamp’, which allows their images to be printed
on it.
As part of its efforts to rekindle an
interest in philately, the Department of Posts is offering residents a
chance to send letters with a personalised touch.
The
idea for the ‘My Cancellation’ cover was born when a philatelist V.
Ethiraj recently ordered Rs.1 lakh worth ‘My Stamps’ with a to-wed
couple’s photos printed on them.
He later sought for a special cancellation on the wedding covers too that would carry personalised stamps.
The Department usually releases special cancellation covers commemorating an event along with commemorative stamps.
Mervin
Alexander, Postmaster General (Chennai City Region), said: “We decided
to offer the personalised cancellation cover as people will cherish the
covers. As it is a special facility, My Cancellation will be available
only for those who order a minimum of 100 sheets of My Stamp on the same
theme.” My Cancellation facility will be offered for Rs. 1,500.
While
a good number of people are visiting the Philatelic Bureau at Anna Road
head post office campus to get their personalised stamps, the facility
offered online has not gained much patronage yet.
Since May 2013, nearly 16, 300 sheets of My stamps have been issued at Anna Road HPO.
A sheet comprising 12 stamps costs Rs.300. However, of this, only 60 were booked online through Chennaipost website.
The
Department has earned a revenue of nearly Rs. 49 lakh through the My
Stamp initiative. Officials of the postal department said lack of
awareness among customers could be behind the poor patronage of the
online facility for ordering My Stamp.
More people are opting for photographs to be printed than ‘selfies’ on stamps.
Philatelic deposits being promoted
“We plan to spread awareness among school children
about My Stamp, My Cancellation and philatelic deposits. We will also
hold special camps for the children to own stamps,” said Mr. Alexander.
Source : http://www.thehindu.com
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