Although
World Post Day is not guided by a particular theme, the UPU's latest
poster design embodies the UPU's three strategic pillars: innovation,
integration and inclusion.
Just as Posts
innovate to remain relevant in the changing communication landscape, the
UPU has chosen innovative designs for the new World Post Day poster.
Using Pantone colour inks specially layered onto high-quality Swiss–made
paper to produce the blue and gold design, the physical elements of the
poster represent innovation unto themselves.
The
emblem's design represents the two remaining pillars, integration and
inclusion. The crisscrossed arms and layered colours act to show the
integration of knowledge and processes, enabling seamless and affordable
services for all. The intertwined design was inspired by the Celtic
knot, which itself has Persian roots. Finally, the clasped hands
represent how the Post connects and includes people around the world.
More
than 80 Posts have ordered some 70,000 posters in seven available
languages: English, French, Spanish, Portuguese, Arabic, Russian and
Chinese.
Click here to view the full contents
No comments:
Post a Comment