TIMESOFINDIA.COM | Apr 23, 2017,
NEW DELHI: Any coffee connoisseur will agree that what makes a cup of the dark, rich brew truly great is its aroma. Now, coffee-lovers will be able to enjoy the heady aroma while going through their mail, thanks to the newly launched coffee scented postage stamps.
At an event organised by the India Post, commerce and industry minister Nirmala Seetharaman and telecom minister Manoj Sinha released the coffee scented stamps at the General Post Office in Bengaluru on Sunday.
Seetharaman also took to Twitter to celebrate the launch of the coffee-flavoured stamps.
The stamps, which are being printed at the India Security Press, will be priced at Rs 100. Already, one lakh stamps have been printed for sale to collectors.
These stamps will be made available at the Philately Bureau, Bangalore General Post Office, and all other head post offices.
Bhutan was the first country to release aromatic stamps in 1973. New Zealand, Thailand and Switzerland joined in later.
In 2006, India introduced its first aromatic stamp, with a Rs. 15 sandalwood-scented stamp where 30 lakh of these sold out within two weeks.
In 2007, rose-scented stamps were released in four varieties of flower- Jawahar, Neelam, Delhi Princess and Bhim- each priced at five bucks and a jasmine fragrance in 2008.
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