ALLAHABAD: Offering some respite to
candidates contesting municipal elections, the postal department has provided a
unique alternative to the candidates. As it will not be possible for candidates
to reach each and every house in his /her ward and also following restrictions
on processions and road shows, the scheme entitled 'Direct Post Scheme', offers
to deliver pamphlets of candidates in any area of choice.
As per the scheme,
candidates and parties can hand over their election pamphlets to the post
office where the postman would then deliver it to all the houses in the area
specified by them. The cost is a modest Rs 1.50 per pamphlet, but it is
accompanied by a rider that the number of such leaflets and pamphlets should
not be less than 1,000.
Giving this
information director postal services, Allahabad region, Krishna Kumar Yadav
said that with increasing commercial activity, the need for direct advertising
of their products and services by the business organisations is growing. Direct
Post is the un-addressed component of Direct Mail, and would comprise of
un-addressed postal articles like letters, cards, brochures, questionnaires,
pamphlets, samples, promotional items like CD's/floppies and Cassettes etc,
coupons, posters, mailers or any other form of printed communication that is
not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules
1933.
To avail the Direct
Post scheme the organisation or the individual would have to give at least
1,000 articles. For the local distribution of articles, the India Post would
charge Rs. 1.50 per articles for the first 20 grams, while Rs 2 per article for
distribution anywhere in the country.However, for every additional 20 grams or
part thereof both local and inter-city articles would be charged Rs. 1 extra.
The India Post would not accept articles which exceed the length and width of
an A3 size paper. Articles posted as Direct Post' should not bear any address
or name and the same would be accepted only by the designated post offices and
not in a letter box.
Yadav said that the
article would certainly have more credibility, if the same is distributed at
home by the postman, unlike it being distributed by a hired person on the
roadside. Even in this scheme the senders of Direct Post can specify the
numbers and areas, in which the sender wishes the Direct Post articles to be
distributed. Besides, the department would also inform the sender that the
articles handed over by him had been delivered according to his instructions.
Source : The Times of
India, June 20, 2012
No comments:
Post a Comment