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Friday, July 27, 2012

Rakhi envelopes in great demand

PATNA: With 'Raksha Bandhan' approaching fast, 'rakhi special envelopes' are in great demand at various post offices these days. Within two weeks of their launch, as many as 1.11 lakh of these specially designed trendy envelopes have been sold out in the state. As a week is still left for the festival, the demand is expected to shoot up in the next two-three days.
This year, Patna GPO has sold the highest number of these 'rakhi envelopes' among all post offices. It has already sold as many as 36000 of them, while Hajipur has sold 7,200 envelopes. Ara and Gopalganj post offices have sold about 5,400 envelopes each while 3,600 envelopes have been sold at Buxar.
These envelopes take a maximum of four days to be delivered anywhere abroad, while in India it takes a maximum of three days. The envelopes are priced at Rs 7 each, which does not include postal charges.
In a bid to give more varieties to buyers, India Post has partnered with DuPont America to develop customized envelopes for rakhi. "These lightweight envelopes are made of a unique environment-friendly fabric. Since 'Raksha Bandhan' is celebrated in the monsoon, the envelopes have a plastic coating for protection and are also tear-resistant. These envelopes, designed and produced by DuPont Tyvek, USA, also have a smooth texture for excellent printability.
Even the flat-rate-box arranged by the postal department for sending gifts on 'Raksha Bandhan' is selling in large numbers here. Till date, the department has sold around 1,300 of them. The cost of flat-rate-box for domestic delivery is Rs 125, Rs 200 and Rs 400 for one kg, two-and-a-half kg and five kg respectively, while it is Rs 1,000, Rs 1,250 and Rs 1,500 respectively for foreign destinations.
"With the introduction of these envelopes and flat-rate-boxes, we want to ensure that 'rakhis' sent by sisters and gifts sent by their brothers reach their destination in time," said Anil Kumar, director (marketing), India Post, Bihar.
Kumar added, "We try to deliver each envelope on time during the 'Raksha Bandhan' season as they may contain 'rakhi'. We suggest customers to use these envelopes as they are easy to carry and have added protection so that the 'rakhis' are not damaged. Their size is also bigger than regular envelopes."
Source : The Times of India, July 27, 2012

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