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Monday, July 30, 2012

IndiaPost gets into domestic and global marketing of Saffron, world's costliest spice

SILIGURI: Like the service 'Tea Post,' introduced couple of years back from Darjeeling, now Indiapost gets into marketing of Saffron, believed to be world's costliest spice. After national stepping, India post plans to launch the service at international level too.
The service was launched today (Wednessday) by Jenab Gulam Hassan Mir, Hon'ble Minister of Agriculture of J & K at Pampore, the saffron hub of the state as well as Country.

"J & K Postal department, in association with the local growers and dealers of Saffron, is getting involved in promoting and marketing world's best Saffron from Kashmir. The item will be marketed and delivered through India Post across the under the brand name 'Saffron post' after intensive quality control check by the State Government approved institution," said, Mr. John Samuel, Chief Post Master General. "Based upon the national level response, we will get into the international market too with this brand," said Mr. Samuel.
Saffron is believed to be the costliest spice in the world. As estimated, while costing Rs 1 lakh a kg in wholesale level, it sales at a price of Rs 200 per Gram at retail. Near 2 lakh people in J & k are directly dependent on Saffron cultivation.
"Indiapost's direct intervention from entire field to market of saffron under 'Saffron post' brand initiative, will diminish the presence of middlemen in te entire chain and ensure higher pricing for the growers," said Mr. Samuel.
According to botanists, Saffron has a long medicinal benefit history with anticarcinogenic (cancer-suppressing), anti-mutagenic (mutation-preventing), immunomodulating or antioxidant -like properties.
At present, 'Saffron Post' is available as ready stock in packets of 0.5 grams, 1 gram and 5 grams at select post offices in Kashmir. "But, people from any corner of the country can order and pay for the exclusive spice through major post offices or book through E Post office portal to get the item delivered through speed post,"" said Mr. Samuel. 
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