Social networking continues to dominate the attention of Indians
online, taking up one out of every four minutes of the time spent on the
internet, according to a new study published by digital analytics firm
comScore.
The report found that Google Sites ranked as the top
destination in June 2012 reaching nearly 95% of the online Indian
population, while — among local web properties — Times Internet Limited led the pack, reaching 33.7% of India's netizens.
comScore said in their report that 25.2% of online activity was spent
in social networking, an increase of 0.8% over the last year.
Entertainment sites ranked second, taking up 10% of total online minutes. Facebook was the preferred service, accounting for a total of over nine hours of usage per user in the month of June. But Facebook's total reach (83.4%) was bested by Google Sites (94.8%), which includes all of the search giant's properties such as Google.com, Gmail.com, YouTube.com, etc.
Yahoo, Microsoft and Wikipedia, each with their affiliated sites, made up the top five most popular destinations.
Times Internet Limited led the pack of local web properties with over 20.5 million unique users in June, spending approximately 17 minutes on average. Network18, Rediff and NIC.in were also in the top 10.
The survey was based on the usage patterns of over 61 million netizens above 15 years of age, accessing the internet from home or office. It did not take into account cybercafes, mobile phones or PDAs.
Entertainment sites ranked second, taking up 10% of total online minutes. Facebook was the preferred service, accounting for a total of over nine hours of usage per user in the month of June. But Facebook's total reach (83.4%) was bested by Google Sites (94.8%), which includes all of the search giant's properties such as Google.com, Gmail.com, YouTube.com, etc.
Yahoo, Microsoft and Wikipedia, each with their affiliated sites, made up the top five most popular destinations.
Times Internet Limited led the pack of local web properties with over 20.5 million unique users in June, spending approximately 17 minutes on average. Network18, Rediff and NIC.in were also in the top 10.
The survey was based on the usage patterns of over 61 million netizens above 15 years of age, accessing the internet from home or office. It did not take into account cybercafes, mobile phones or PDAs.
Source : The Times of India, August 21, 2012
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